ZetaTalk: Spin Control
          Note: written on Oct 15, 2000
    
    Where those in power positions around the world, what we refer to as the
      establishment, are firmly determined not to have panic in the
      populace break out and will thus work to prevent any full disclosure of
      the coming pole shift, they cannot prevent or suppress all word of this.
      At some point, the excuses of Global Warming or solar cycles or a wobbling
      jet stream are too weak to explain utterly confused weather patterns and
      heightened volcanic activity. At some point, the worry over the rising
      price of food causes hard questions about steps the government will take,
      and the answers found oddly vague or the plan without substance. Has the
      government not noticed, or do they have plans not yet revealed? Those who
      have formerly been distracted will begin to look, and ask
      questions, and the establishment will find themselves in need of spin
      control. How to keep the public from being aware, yet answer the questions
      so as to settle alarm? 
    
      - Absolute Denial
 
      - Absolute denial is a ploy often used, and most often first used, by
        liars. The philandering husband finds that absolute denial regarding
        questions about lipstick on his collar or that blond hair on his suit
        jacket settles the wife back into her role as laundress and housekeeper.
        She prefers not to know, and will accept his firm statement as a
        reassurance. Absolute denial requires two things in order to succeed -
        the liar and a desire to be comfortable, to return to the daily routine,
        in those being lied to. Thus, absolute denial is the first
        ploy that will be used by the establishment when faced with the need for
        spin control. There are no crop shortages, in fact there is a
        boom crop in this or that part of the world or country. There is no
        increase in the severity of storms, in fact history tells us that
        climatic swings have happened in the past, so this is normal and when
        averaged out over years or eons is not extreme. Those wanting the
        discomfort of anxiety removed will grasp at the reassurance with a sigh
        of relief.
 
      -  
 
      - Stay Tuned ...
 
      - The populace, busy with their life and seldom having an opportunity to
        lift their eyes to the horizon and think about what might be coming,
        relies on their government to do this for them and the media to inform
        them of such trends and plans. Given rising food prices or disasters
        such as floods and droughts, they are encouraged to feel certain that
        their government is taking steps. What they need, in order to continue
        in this facade, is reassurance. Thus, as matters get worse, going into
        the pole shift, the public can expect an increasing patter of
        announcements about studies, research, government programs, committees
        being formed, and all staffed by experts well known to the public or
        with impeccable credentials. Those wanting to get back to their busy
        life, relying on a parent figure to handle matters for them in the
        larger view, will make a note of this and put their worries aside.
        Someone else is handling this, I’ll just stay tuned.
 
      -  
 
      - Dissension
 
      - As all trial lawyers know, one has only to create an element of doubt
        in the jurors' minds to counter the opposition’s statements. She was
        raped by Bruto there, and the doctors confirm sexual contact and
        bruises, but she has, as reported by Buddy here, been promiscuous and
        has a liking for rough sex. Any argument, or conclusion, can be
        countered by any statement casting doubt. If the oceans are rising,
        heating up from the bottom up, this is because of Global Warming, and as
        the average man knows that warm air in a room will melt ice cubes in a
        glass, he buys this. Unless one is highly logical and informed, with the
        capacity to balance and mentally entertain many factors at once,
        this argument flies. If Global Warming is the cause, then why increased
        volcanic activity, and is the increased temperature in the air enough to
        make the poles melt? The average person, however, will accept that the
        statement has opposition, has been countered, and put it out of their
        mind. 
 
    
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